The long-awaited Lamborghini Urus is coming to Lamborghini in Houston, Texas. Urus is the first SUV that will soon be launched by Lamborghini.
Ever since its founder Ferruccio Lamborghini, who is a Taurean, chose a bull as his company’s emblem, it has been a tradition to name the cars after famous fighting bulls or breeds.
Lamborghini Urus is Named After the Most Fearsome Bull
The Urus, is particularly named after Auroch, which is the biggest and most fearsome bull. It is the ancestor of the present-day bull, which went extinct in 1627. The Auroch was massive, ranging from 61 to 71 inches tall at the shoulders and weighing in at 1,500 pounds. So it is not a stretch to say the Urus is surely going to have incredible power.
According to Auto Guide Urus will be the fastest production SUV to ever lap the venerable German circuit.
The fastest SUV to ever lap the 12.9-mile Nordschleife was the last-generation Porsche Cayenne Turbo S which hustled its way around the Eiffel circuit in 7:59.74. According to Lamborghini, Urus will be faster.
Lamborghini's research and development chief Maurizio Reggiani says, “Our SUV will achieve more than 300 kph (187 mph) because it’s a Lamborghini. It’s our DNA. (We will) achieve the best lap time for an SUV on Nordschleife—this is a faster SUV.”
Although the public has not seen Urus yet, there have been a few valuable hints coming in from its test mule. Top Speed says the "camouflaged prototype sports a swoopy roofline, beefed-up rear wheel arches, wide side skirts, and a pointy nose." However, Lamborghini altered quite a few elements when it prepared the concept for production.
Lamborghini is ready to launch what they call the first "super sport utility vehicle" in December 2017.
Stay tuned to Lamborghini Houston to take a look at or schedule a test drive with the Urus.
Want to know more about what Lamborghini Houston has to offer? Visit our latest models page or call 888-712-6592 to contact our sales team.
The Lamborghini Festival is happening in Houston TX on October 13 - 15 of 2017 and Lamborghini Houston is proud to be sponsoring the event.
The Festival is a three-day celebration of Lamborghini. What began as a local festivity in our city and now has become one of the world’s largest gatherings, recognized during Car Week in Monterrey, California. This 3-day festival has a different event each day that starts with the Kick-Off event, Track Day and the main event which is the Lamborghini Festival. more Lamborghini Festival Event Agenda The Lamborghini Festival Kick-Off event will take place at the Space Center Houston. It is a participants only event that starts at 8:00 pm on Friday, October 15, 2017 and it includes: Cocktails and Appetizers Video Presentation Special Unveiling Designer Fashion Show Track day will be held at MSR Houston. It starts at 8:00 am on Saturday, October 14, 2017 and is open to participants and spectators. You can expect to find: Raging Bull Breakfast Morning Drive to MSR Houston Official Track Day (Open to Spectators) Test Drive Lamborghini Demo Cars Raging Bull Lunch Nightlife Event (Saturday Night) The main event will be at CITYCENTRE at 3:00 pm on Sunday, October 15, 2017 and it is also open to participants and spectators. It includes: Celebration Breakfast Raging Bulls Staging Lamborghini Festival Starts!(FREE to Spectators) Live Entertainment Children’s Art Activities Award Ceremony With more than 120 registered participants you’ll see over 90 Lamborghini and more 25,000 of the biggest Lamborghini fans from across the globe visiting.
Founded in 2011 by Jorge Verdejo and Alfonso Zaza, the Lamborghini Festival is a celebration of an Iconic brand that has no boundaries or limits. The event was started with the idea to create a unique experience for participants while helping children and now, six years later the Lamborghini Festival has become an International phenomenon.
Go to lamborghinifestival.com to register if you have not yet!
Want to know more about what Lamborghini Houston has to offer? Visit our latest models page or call 888-712-6592 to contact our sales team.
We're Honored to be Deemed the #1 Lamborghini Dealer in the Americas
We're pleased to announce that Lamborghini Houston is the number-one dealership in North and South America based on 2016 sales data and customer service reports. This designation is the result of unparalleled white-glove customer service, a dedication to the heritage of the Lamborghini brand, a knowledgeable and talented service department, and the ability to curate a stunning, irresistible selection of Lamborghini models.
Our staff holds fast to indiGO Auto Group’s five organizational certainties. Every team member at Lamborghini Houston prioritizes continuous improvement, passionately honors the heritage of the Lamborghini brand, maintains a consciousness for uniqueness and authenticity, has an expectation to exceed customer expectations, and embraces change while working passionately to enlighten and activate customer ownership. The proof of this commitment to excellence is Lamborghini Houston’s new title as the number-one dealership in the Americas.
Our General Manager, Zack Lawrence, said, “For Lamborghini Houston to be awarded number-one dealer in America is an honor. Lamborghini Houston has grown to be the largest dealer in the country with the best selection; this success is only possible because we place a priority on exceeding our customers’ expectations. Lamborghini Houston has a customer service index far above the national average in sales and service, and we lead the strongest portfolio with Lamborghini Financial Services, offering our clients the ability to explore financial freedom while driving the car of their dreams. Customers can shop with confidence at Lamborghini Houston and know that they are developing a relationship for life. Our highly trained staff would like to thank each customer for joining the indiGO family and making this branch of the corporation the number-one Lamborghini dealer in the Americas.”
We are excited to have earned this designation and to continue providing customers in Houston and beyond with outstanding customer service and the finest selection of Lamborghini models in the Americas.
Interested in shopping at Lamborghini Houston? Stop by at 13921 North Freeway in Houston today!
Lamborghini Huracan Performante Sets Nurburgring Record
Lamborghini enthusiasts now have even more to rave about when it comes to the performance of the luxury brand. The Huracan Performante has surpassed the Porsche 918 Spyder by setting a new lap record at the Nurburgring Nordschleife. The Huracan Performante's new lap record is six minutes and 52 seconds.
The vehicle, set to debut at the Geneva Auto Show, has received nothing but accolades from automotive experts. The team at MotorTrend writes, "The part of the Performante that’s going to excite you supercar lovers the most is ALA. That’s short for Aerodynamica Lamborghini Attiva, and the folks from Sant’Agata have just patented it because ALA is an entirely new way to do active aerodynamics.That isn’t all that’s improved, though. Power is up! And that’s always a good thing. Especially when your garden variety Huracán is capable of producing “only” 602 horsepower and 413 lb-ft of torque from its 5.2-liter naturally aspirated V-10. For Performante duty, the engine gets new intake and exhaust camshafts, an air intake borrowed from the gentlemen racer Super Trofeo Huracáns, and a new exhaust system that relieves backpressure. The result is 25 to 40 more horsepower and an additional 30 lb-ft of torque. Assume that final numbers will be between 625 and 640 hp and 453 lb-ft of torque. They’re still working out the details. The seven-speed dual-clutch transmission has also been re-optimized for crisper, smarter shifts. The last time we tested a Huracán, it hit 60 mph in 2.8 seconds. Expect the Performante to be quicker."
Speaking of the car's various modes and stability control settings, Lorenzo Rinaldi, Automobili Lamborghini’s Head of Vehicle Dynamics, said in a recent interview, "Sport is dedicated to make the car feel a little loose and tail-happy. For the fastest lap times, however, you’re better off in Corsa. It is more focused and sharper overall. Alternatively, you can of course switch off stability control altogether."
Stay up-to-date with the latest Lamborghini news by following the Lamborghini Houston blog.
*Photo Source: automobilemag.com
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