Sep 12, 2017
Lamborghini Urus Houston Texas

The long-awaited Lamborghini Urus is coming to Lamborghini in Houston, Texas. Urus is the first SUV that will soon be launched by Lamborghini.

Ever since its founder Ferruccio Lamborghini, who is a Taurean, chose a bull as his company’s emblem, it has been a tradition to name the cars after famous fighting bulls or breeds.

Lamborghini Urus is Named After the Most Fearsome Bull

The Urus, is particularly named after Auroch, which is the biggest and most fearsome bull. It is the ancestor of the present-day bull, which went extinct in 1627. The Auroch was massive, ranging from 61 to 71 inches tall at the shoulders and weighing in at 1,500 pounds. So it is not a stretch to say the Urus is surely going to have incredible power.

According to Auto Guide Urus will be the fastest production SUV to ever lap the venerable German circuit.

The fastest SUV to ever lap the 12.9-mile Nordschleife was the last-generation Porsche Cayenne Turbo S which hustled its way around the Eiffel circuit in 7:59.74. According to Lamborghini, Urus will be faster.

Lamborghini’s research and development chief Maurizio Reggiani says, “Our SUV will achieve more than 300 kph (187 mph) because it’s a Lamborghini. It’s our DNA. (We will) achieve the best lap time for an SUV on Nordschleife—this is a faster SUV.”

Although the public has not seen Urus yet, there have been a few valuable hints coming in from its test mule. Top Speed says the “camouflaged prototype sports a swoopy roofline, beefed-up rear wheel arches, wide side skirts, and a pointy nose.” However, Lamborghini altered quite a few elements when it prepared the concept for production.

Lamborghini is ready to launch what they call the first “super sport utility vehicle” in December 2017.

Stay tuned to Lamborghini Houston to take a look at or schedule a test drive with the Urus.

Want to know more about what Lamborghini Houston has to offer? Visit our latest models page or call 888-712-6592 to contact our sales team.